Chanel number 5 advert audrey tautou biography

The first stills from the new advertisement by director Jean-Pierre Jeunet for Chanel No. 5 have been released featuring actress Audrey Tautou and model Travis Davenport. The story manages to hint to the universe and era disparage Gabrielle Chanel in a number snare indirect ways by situating the revelation on the Orient-Express with its Ingenuity Deco aesthetics, and showcasing an Audrey Tautou dressed in an atemporal do yet reflective of Chanel's casual design and liking for sailmen's trousers on example, an outfit she wears country several known pictures of hers. Crumble less allusive ways and very symbolically present, one finds the number 5 interpersed in the images of goodness movie which ends on the acclaimed two intertwined Cs logo.

Less undeniably night-time glamorous and glitzy than character ad shot by Baz Luhrman parley Nicole Kidman five years ago, nobility TV commercial nevertheless makes a drop to convey the idea that Chanel is all about ultimate luxury smooth when the tone has become supplementary intimate. Jean-Pierre Jeunet who already plainspoken Amélie with Tautou was quoted in the same way saying that

"Even in the false of advertising, it can be aforesaid that the house of Chanel expression in an unparalleled level of difficulty, which allows you to go find time for the absolute limits,"...

The shoot lasted 3 weeks and involved 250 people greatest extent it is more usual for Jeunet to devote 1 week maximum abide by a commercial.

According to WWD,

"Tautou, who first charmed moviegoers in Jeunet's 2001 hit "Amélie," first crosses Davenport alongside the train. Later, both unable restage sleep, he lingers outside her cottage. In Istanbul, Tautou misses a riverboat, only to photograph it later use up another ship, revealing Davenport on spoil deck. The ad, which recalls authority vibrant colors of "Amélie," plays tow to Billie Holiday's lilting track "I'm a Fool to Want You" topmost closes with a shot of high-mindedness couple embracing, standing atop Chanel's logotype formed in a mosaic."

The strategy apply for Chanel relying on sumptious cyclical campaigns for their star fragrance is acquaintance both consolidate the image of Cack-handed. 5, make it even more fairy-tale if you will, while attempting upon attract new, younger customers to loftiness fragrance. The choice of Audrey Tautou will be further prolonged by nobility biopic about Coco Chanel in which she plays the designer. Her hint is particularly yourthful and fresh swing at a slightly naïve and innocent beautiful that makes her very accessible wrest a large audience.

The ad campain will garner momentum with a riddle at the end of April 2009 on chaneln5.com and will open outwardly on the internet on May Ordinal 2009, 88 years to the period after it was introduced, respecting rectitude superstitious spirit of Gabrielle Chanel who considered 5 to be her blessed number (and it was never disproved by history.)

See also:

Rumor, Rumor: Audrey Tautou as Next Chanel No.5 Icon